DIRS.INFO The most relevant business & tech news

☆ This company lets you visit resorts for a day, and it's my new favorite travel hack
▼ + stars: | 2023-11-30 | by ( Monica Humphries | ) www.businessinsider.com time to read: +4 min

I felt like I left experiencing Palm Springs — not just seeing it. AdvertisementI was itching not only to see Palm Springs, California, but to experience it. I hopped on the website where more than 15 Palm Springs resorts were listed. I could spend my day at familiar brands like the Hyatt Palm Springs or the Kimpton Rowan Palm Springs Hotel. I told the worker at the reception desk that I had booked a day pass.

Persons: ResortPass, —, Monica Humphries, Rowan, cabanas, Barbie Dreamhouse, could've Organizations: Service, Springs Locations: California, Palm Springs , California, North America, Caribbean, Palm, Springs, Cody, daybeds, El, Colorado

☆ The 29 Best Holiday Gifts to Shop This Black Friday
▼ + stars: | 2023-11-24 | by ( Buy Side Staff | ) www.wsj.com time to read: +15 min

To help you shop for nice prices, we limited our list to our favorites that are on sale now for Black Friday. One thing I have my eye on is this Nyx Butter Gloss Holiday Gifts Set with 14 full-size lip glosses in a variety of colors. She loves color, but she also has a goth streak, so I wasn’t surprised she asked for black nail polish. It would make a great gift for a college student, new grad or really anyone who could use a travel gear upgrade. It’s a great set to update your kitchen or give as a gift this holiday season.” —Emily Welsh, VP and general manager

Persons: We’ve, I’ll, Harry Potter, ” — Aly J, Barbie Dreamhouse, I’d, Barbie, Don’t, Emily Welsh, ”, Emily Schwartzberg, Matte Black, Matte White, Madeline Diamond, Tween, Olive, Jessica Woodbury, cocotte, Staub, Astrid Stawiarz, Nick Guy, ” — Ian Salisbury, Cashmere, I’ve, PJs, ” — Emily Welsh, Charming, Mario, ‘, Cozy, it’s, Susan “, Susan, Anaya, There’s, ” — Leslie Yazel, we’ll, Philip Asquith, It’s, ” — Bellamy Richardson, I’m, Buddy, nutcrackers, Luxe, Augustinus Bader, Rich Cream, ” — Irma Sahinovic, they’re, Brittany Nguyen Organizations: Side, Black, Yale, Bluetooth, Apple, Mario Kart, PlayStation, Target, Saks, Olive Oil, Amazon, Chic Locations: Ulta, Pima, Los Angeles, Olive, Ojai , Calif, Europe, The

☆ With Black Friday deals and flashy displays, retailers try to convince reluctant shoppers to spend
▼ + stars: | 2023-11-24 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +7 min

And a steady drip of Black Friday deals, started early in November at many retailers, has also delayed the rush, as some shoppers bet that the best deals are still coming. Holiday shoppers spent 7% less in dollars and 6% less in units from mid-October to mid-November compared with the year-ago period, Circana found. Mario Tama | Getty Images News | Getty ImagesBlack Friday state of mindAmong the biggest themes this holiday season: shoppers are hungry for deals and willing to wait for them. "We're going to have a sustained drumbeat of great offers for the entire holiday season, starting this week," he said on a call with CNBC. Some retailers, such as Best Buy, are trying to rush shoppers to hit the "buy" button by dangling short-term sales.

Persons: Melissa Repko, Mario, Luigi, Nintendo's, Lowe's, Marshal Cohen, Circana, " Cohen, You've, you've, Barbie, Mario Tama, John David Rainey, Rainey, Steve Madden, Edward Rosenfeld, Marvin Ellison, Ellison, Corie Barry, Macy's Organizations: CNBC, National Retail Federation, Walmart, Nordstrom, Target, Dick's Sporting, Amazon's, NPD, Consumers, Getty, nab, Footwear, Shoppers, Disney Locations: New York City, Manhattan, Dallas, Los Angeles, Burbank , California

☆ Extended reality is helping solve some of marketing's biggest challenges by creating memorable, immersive customer experiences
▼ + stars: | 2023-11-09 | by ( Nicholas Fearn | ) www.businessinsider.com time to read: +8 min

A range of XR tech is available for marketingMarketers have a range of XR technologies to choose from when developing immersive marketing campaigns. Apple is one company that's "pushing the boundaries" of XR-based marketing, Van Belleghem said. XR to the rescueXR technology is also helping marketers solve many of their biggest day-to-day challenges. XR technology also makes scalability easier, Van Belleghem said, because it provides a "scale that real-life events simply cannot match." Getting XR marketing campaigns rightAn essential first step in successful XR-based marketing is to understand the target audience and ensure campaigns provide value to customers' lives, said Rogers.

Persons: —, Ludenso, Eirik G, Sol Rogers, Rogers, Steven Van Belleghem — who's, Steven Van Belleghem, Simon Windsor, Van Belleghem, Apple's, Windsor, Arif Miah, Mattel's, Barbie Organizations: XR, Service, Discovery, Ludenso, Puma, Disney, Microsoft, Windsor, Mud

☆ Shrek’s ‘swamp’ now available to rent on Airbnb
▼ + stars: | 2023-09-27 | by ( Francesca Street | ) edition.cnn.com time to read: +3 min

But this new Airbnb listing in the Scottish Highlands is an exception to the rule. Shrek’s “swamp” is located on the grounds of Ardverikie Estate, a 19th-century Scottish mansion in the Scottish Highlands, some 60 miles south of the city of Inverness. One-off experienceShrek's home is located in the Scottish Highlands. While vacationers will need to organize their own travel to and from the Highlands location, their sojourn at Shrek’s house will be free. Alix McIntosh/AirbnbIf images provided by Airbnb are anything to go by, vacationers can expect a faithful recreation of Shrek’s humble, swampy abode.

Persons: it’s, Alix McIntosh, Airbnb, HopScotch, Baz Luhrmann, Barbie, ”, “ Outlander Organizations: CNN, Scottish Highlands, DreamWorks Locations: Scottish, Ardverikie, Inverness, Scotland, Moulin Rouge, Malibu , California, Balmoral, London, Bank

☆ Gwyneth Paltrow is an Airbnb host now—how to book her California guesthouse
▼ + stars: | 2023-08-02 | by ( Nicolas Vega | ) www.cnbc.com time to read: +2 min

Following the success of the Barbie DreamHouse, Airbnb is renting out the home of another famous blonde. Later this month, users of the platform will have a chance to apply to stay in Gwyneth Paltrow's guesthouse in Montecito, Calif. The one-night stay is a promotion for the "Shallow Hal" star's Goop wellness brand, and promises to give Paltrow's guests "favorite Goop essentials to nourish your body, mind and soul." The listing, which is written in the first person, describes the Montecito property as Paltrow's "sanctuary for respite and mental clarity." Unlike the Barbie DreamHouse promotion, guests at Paltrow's home will get to meet their famous host in person.

Persons: Barbie DreamHouse, Gwyneth Paltrow's, Hal, you'll, Barbie Locations: Montecito, Calif, Goop

☆ Mattel's Barbie is a hit. Retailers and restaurants want in
▼ + stars: | 2023-07-29 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +8 min

Around that time, it started planning Barbie parties: Celebrations with themed cocktails, pink food and plenty of opportunities to show off Barbiecore outfits in the Instagram-friendly venue, including life-size hot pink Barbie and Ken boxes. By marketing Barbie products to adults, large retailers may be able to get them to buy similar products for kids. With Barbie products that appeal to grown-ups, marketers are “getting that interactivity between adults and children, that bonding,” which can also be used as a selling point. The clothing retailer offers a Barbie line that includes Gap and Barbie branded t-shirts, jackets and more, for both kids and adults. Nordhielm pointed to Cold Stone Creamery’s Barbie pink cotton candy ice cream as a standout.

Persons: Barbie ”, “ Barbie ”, Moshe Isaacian, Isaacian, Richard Drew, “, ”, Tim Calkins, Barbie, Ken, Leana Chavez, cabana, Lauren McCord, Christie Nordhielm, Richard Dickson, Richard B, Levine, Levine Roberts, “ Barbie, Oppenheimer, David Canales, David Reibstein, University of Pennsylvania’s Wharton, we’re, Mike Blake, ” Reibstein, “ it’s, Northwestern’s Calkins, Mattel, Chrissy Teigen Organizations: New, New York CNN, Twitter, Mattel, Warner Bros, CNN, Warner Bros ., Northwestern University’s Kellogg School of Management, Wunder, Georgetown University’s McDonough School of Business, Press, University of Pennsylvania’s, Reuters, Creamery Locations: New York, Wunder Garten, Washington , DC, Zara, Gran Via, Madrid, Malibu, Malibu , California

☆ If Barbie's Malibu Dreamhouse were real, it would cost $2.7 million more now than in 1962
▼ + stars: | 2023-07-26 | by ( Alcynna Lloyd | ) www.businessinsider.com time to read: +3 min

Corelogic identified how much Barbie's iconic Dreamhouse has appreciated since its 1962 debut. It discovered that Barbie's mansion has seen the most appreciation during the past three years. A new report from Corelogic identifies how much Barbie's iconic Dreamhouse — if it were real — has appreciated in 20 markets across the country since its debut in 1962. While a life-sized iteration of the Barbie Dreamhouse exists on Airbnb — though its booking period is now closed — it did not figure into Corelogic's price estimate. Thomas Malone, a researcher with Corelogic, told Insider that given the location of Barbie's Dreamhouse and the demand seen during the pandemic, it's not surprising that Barbie's home is so expensive today.

Persons: Corelogic, She's, Barbie, Selma Hepp, Thomas Malone, Dreamhouse, it's, Malone Organizations: Service, Malibu Locations: Los Angeles, Phoenix, New York, Wall, Silicon, Malibu , California

☆ How Those ‘Barbie’ Dreamhouses Came to Life: ‘We All Had to Believe in It’
▼ + stars: | 2023-07-26 | by ( Kyle Buchanan | More About Kyle Buchanan | ) www.nytimes.com time to read: +1 min

To simulate that feel, “the Dreamhouses in the film are 23 percent smaller than they would be, as are the cars and roads,” Greenwood said. When Barbie opens her refrigerator, most of the foods are simply flat cartoon decals. “Once you’ve done that once or twice, those moments of dollness, it makes the whole thing believable,” Spencer said. With few walls to speak of, Barbie Dreamhouses are the definition of “open plan,” which presented its own logistical problems. If it feels artificial, that’s the point: Why preserve the fourth wall for homes that barely have any walls to begin with?

Persons: ” Greenwood, Margot, Ryan, Spencer, Barbie, Barbies, ” Spencer, Barbie Dreamhouses, ”, Greenwood, Greta

☆ You'd need to be a millionaire with great credit to buy the life-size Barbie Malibu Dreamhouse
▼ + stars: | 2023-07-22 | by ( Cheyenne Devon | ) www.cnbc.com time to read: +1 min

In the real world, it would be pretty expensive to live like Barbie — especially when it comes to housing. Consider Airbnb's life-size Barbie Dreamhouse rental in Malibu, an all-pink mansion decked out in Barbie décor, for example. That's a pretty high credit score; any score between 740 and 799 qualifies as "very good," according to Experian. While the oceanfront estate is privately owned and isn't actively for sale, several real estate companies have given varying estimates of what it may be worth. RubyHome estimates the pink mansion is worth about $10 million, Mariotti says.

Persons: Barbie, Barbie décor, Tony Mariotti, It's, Mariotti Organizations: CNBC Locations: Malibu

☆ The 'Barbie' movie could make as much money as it spent on months of elaborate marketing stunts in its first 3 days
▼ + stars: | 2023-07-21 | by ( Sirena Bergman | ) www.businessinsider.com time to read: +3 min

The rumor is $100 million. Still, $100 million feels about right, especially compared to what other movies spend. It's been boosted by the unexpected showdown between the pink, sparkly, sunshine Barbie movie, and the other blockbuster opening the same day — about the guy who invented the atomic bomb. Variety reports that on its opening weekend, "Barbie" is expected to take between $95 million and $110 million from ticket sales in North America alone, which would match what we assume was spent on marketing. But if "Barbie" can get that many people through the door on its opening weekend, the huge advertising push has definitely done something right.

Persons: Barbie, it's, Barbie Dreamhouse, Warner Bros hasn't Organizations: Vogue, Warner Bros, Mattel, Variety Locations: Malibu, North America

☆ Everything's pink: How Barbiecore fashion has fueled a movie's buzz
▼ + stars: | 2023-07-20 | by ( Lisa Richwine | ) www.reuters.com time to read: +4 min

There are Barbie sneakers, Barbie backpacks, Barbie swimsuits, and Barbie hoodies for your dog. A few months later, photos showed Barbie movie star Margot Robbie on set in a hot pink Western jumpsuit. As the style took off, fashion magazines chronicled celebrities from Kim Kardashian to Harry Styles in bright Barbiecore outfits. Barbie-inspired foods include an ice cream flavor and a Barbie burger with pink sauce sold at Burger King in Brazil. Robbie, who rotated through Barbie-inspired looks during the movie's publicity tour, even rolled pink suitcases through the airport in Sydney.

Persons: Mattel Inc's, Barbie, Barbie swimsuits, Barbie hoodies, Richard Dickson, Couture, Valentino, Margot Robbie, Madeline Hirsch, Hirsch, Kim Kardashian, Harry Styles, Kendra Scott, Dreamhouse, Robbie, Ryan Gosling, Ken, Rich Daughtridge, Christopher Nolan's, Oppenheimer, Tom Cruise's, Filmgoers, Jeff Bock, Bock, Lisa Richwine, Rollo Ross, Sarah Mills, Mary Milliken, Rosalba O'Brien Organizations: Mattel, InStyle, Balmain, Old Navy, Microsoft, Burger King, Warner Bros, Malibu, Party, Relations, Thomson Locations: ANGELES, French, Burger, Brazil, Sydney, Barbiecore, Maryland, flamingo, Los Angeles, London

☆ Barbie is all the buzz this summer — and retailers hope it will make cautious consumers spend
▼ + stars: | 2023-07-18 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +7 min

Bloomingdale's is just one of the retailers and brands trying to tap into Barbie buzz. With a splash of hot pink, retailers hope to chase away the summer doldrums and inflation blues. About half of Aldo's Barbie collection sold out in the first week. So far, the Barbie merchandise is "selling incredibly well" and appealing to customers across generations, said Frank Berman, the department store's chief marketing officer. Gap has sold out of some of its popular Barbie items, including rectangular pink sunglasses.

Persons: Bloomingdale's, Barbie, Aldo, Brand, Daianara Grullon Amalfitano, Aldo's, Aldo Macy's, Frank Berman, Berman, it's, Ken, Circana, Margot Robbie's, Oliver Chen, Cowen, Chen, Susan Fournier, Barbie isn't, Fournier Organizations: Warner Bros, Mattel, Companies, NPD Group, IRI, Unit, Walmart, Target, Amazon Prime, Consumers, Adobe Analytics, Aqua Locations: Manhattan, Lexington Ave, U.S, Boston, New York City

☆ Barbiecore Is Surging Its Way into Home Décor and Interior Design
▼ + stars: | 2023-06-25 | by ( Lia Picard | ) www.nytimes.com time to read: +1 min

Hot pink made waves when Italian designer Elsa Schiaparelli released her own iteration, called “Shocking pink,” in the mid-1930s. The original Barbie doll didn’t even wear pink when it first debuted in 1959, wearing, instead, a black and white chevron bathing suit. Barbie’s pink shades evolved over the years, and in 2008 the vibrant “Barbie Pink” became an official Pantone color. Gifty Walker, Joybird’s director of merchandising and sourcing in Los Angeles, noted that Joybird had a hot pink couch that was popular in 2016. Now hot pink is back and customers are using it to eschew traditional neutrals like grays, browns, and tans.

Persons: wasn’t, Elsa Schiaparelli, Barbie, ”, Kim Culmone, Pink ”, Barbie Dreamhouse, Gifty Walker, Joybird, Walker Organizations: Mattel Locations: Los Angeles

☆ Barbie, Her House and the American Dream
▼ + stars: | 2023-06-23 | by ( Anna Kodé | ) www.nytimes.com time to read: +17 min

Barbie, Her House and the American Dream Take a stop-motion journey with the young, single homeowner of the Dreamhouse. Today according to Mattel, the toymaker behind the iconic doll, a new Barbie Dreamhouse is sold every two minutes. A vintage Barbie doll puts a record on, dances and sits down. He came to Barbie’s house.”Now, Ms. Dalsing lives in Saint Joseph, Mo., in what she called her own dream house. “In the early 2000s, single women were the fastest growing group of home buyers in the United States,” she said.

Persons: Ken isn’t, Barbara Millicent Roberts, Roberts —, Barbie, ” Ruth Handler, Ken, Handler’s, —, Barbie’s Dreamhouse, ”, Deborah Dinner, wasn’t, weren’t, Barbie’s, Felix Burrichter, “ Barbie Dreamhouse, ” Barbie’s, Sue Dalsing, Dalsing, “ Ken didn’t, “, ” It’s, Elliot Handler, Handler, Lisa McKnight, Mattel’s Barbie, Hugh Hefner’s, Helen Gurley Brown’s, ’, Brown’s, Brown, Young, Tiffany, Barbie —, Houseplants, Burrichter, might’ve, Maddie Bone, Bone, Homer, …, Ms, Amy Castro, ” Ms, Castro, Isabelle Roy, ‘, Roy, He’s, Barbie couldn’t, Christie, Kim Culmone, Catherine E, McKinley, Sarah Greenwood, Katie Spencer, Greenwood, Spencer, It’s Organizations: Mattel, New York Times, “, Cornell University, Survey, Wisconsin ., Furniture, The Times, Spice, University of Pennsylvania’s School of Social Locations: crave, Britain, Saint Joseph, Mo, Barbie’s, Wisconsin, Levittown, Waldoboro, United States, Canadian, Alberta, Palm Springs

☆ Remember when Paris Hilton channeled ‘Barbiecore’ to a Britney Spears’ 2001 concert?
▼ + stars: | 2023-06-22 | by ( Faye Bradley | ) edition.cnn.com time to read: +5 min

And in November 2001, the hotel heiress made a fashion statement that etched itself in the annals of noughties style. To top it off, she wore a tiara, applied a glossy pink lip and pink eyeshadow and clutched onto a furry Barbie-branded handbag. At just 20 years old, Paris Hilton — pictured here with Nicole Richie as the pair attended a Britney Spears concert in Las Vegas — was already being dubbed a culture-defining noughties "It Girl." In a playful mauve take on the label's classic tweed separates, Naomi Campbell walks the runway during Chanel's Spring-Summer 1994 show. Paris Hilton walks the runway during Versace's Spring-Summer 2023 show on September 23, 2022 in Milan.

Persons: CNN —, Paris Hilton, Greta Gerwig, Margot Robbie, July’s, Barbie, Hilton, bestie Nicole Richie —, Britney Spears, Nicole Richie, Las Vegas —, ”, —, Paris, Oscar de la, Christian Dior, Ralph Lauren, Barbiecore, supermodels Naomi Campbell, Claudia Schiffer, Carla Bruni, Naomi Campbell, Michel Arnaud, Corbis, Thierry Mugler’s, Herve Leger, Cindy Crawford, Karen Mulder, Eva Herzigova, Moschinos’s, Mattel’s plaything, Vittorio Zunino Celotto, Barbie dreamhouse, Mary Jane heels, She’s Organizations: CNN, Paris, New, Hollywood Locations: ”, Las Vegas, Paris, New York, Los Angeles, tweed, Couture, Milan, Bahamas

☆ The new Barbie movie used so much pink paint on set that it caused an international shortage, according to its production designer
▼ + stars: | 2023-06-02 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

The new Barbie movie used so much pink paint on set that it caused an international shortage. Production designer Sarah Greenwood told Architectural Digest the "world ran out of pink." Greenwood told the magazine that constructing the set resulted in an international shortage of the fluorescent shade of Rosco paints. "The world ran out of pink," she told Architectural Digest. In one clip the Barbie Dreamhouse can be seen featuring a pink slide that descends into a pool, a pink shower, a pink bed, and lots of other pink accessories.

Persons: Sarah Greenwood, —, Greta Gerwig's, Gerwig, Katie Spencer, Snow, Barbie, Greenwood, Margot Robbie, Ryan Gosling, Ken, Emma Mackey, Kate McKinnon Organizations: Service, Warner Bros, Little Locations: —, London

☆ 9 fascinating details hidden inside Barbie Dreamhouses throughout history
▼ + stars: | 2022-12-29 | by ( Zoe Rosenberg | ) www.businessinsider.com time to read: +3 min

The Barbie Dreamhouse debuted in 1962, three years after its plastic resident hit toy store shelves. Nine details in the homes show us what Barbie — and we — value, from ambition to accessibility. Barbie hit toy store shelves in 1959, with the first Dreamhouse following three years later for $8. The new book "Barbie Dreamhouse: An Architectural Survey" takes a look at Barbie's history through the architecture and interiors of her consistently updated bachelorette pad. When the Barbie Dreamhouse debuted, it was a vision of a bachelorette pad for a woman unmoored from the expectations of her day.

Search resuls for: "Barbie dreamhouse"

18 mentions found